Fear Lingers but Hope Sells

Fear Lingers but Hope Sells

by Bryon Lippincott | Mar 20, 2018 | Blog, Blog Posts, Brand Strategy, Humanitarian Filmmaking, Humanitarian Photography, Nonprofit marketing, Storytelling

With all the crazy things going on in the world recently I have been thinking about how we relate to two conflicting ideas, hope and fear. How we relate to them personally and how we should (or shouldn’t) be using them in humanitarian and nonprofit marketing....
Fascination is Foundational to Connection

Fascination is Foundational to Connection

by Bryon Lippincott | Jan 25, 2018 | Blog, Blog Posts, Brand Strategy, Humanitarian Filmmaking, Humanitarian Photography, Nonprofit marketing, Storytelling

If there is one thing that seems to drive photographers it is fascination. For some photographers it is a fascination with beautiful landscapes and nature, for others the beauty of architecture or fashion, or even the ability to present food in an artistic way. For me...
M&M’s and Nonprofit Marketing

M&M’s and Nonprofit Marketing

by Bryon Lippincott | Dec 5, 2017 | Blog, Blog Posts, Brand Strategy, Humanitarian Filmmaking, Humanitarian Photography, Nonprofit marketing, Storytelling

As a humanitarian photographer, filmmaker and marketer I spend a decent amount of time engaging with nonprofit organizations in their social media and website spaces. Over the last couple of years I have seen a marketing trend gaining steam that bothers me. The trend...
The Celebration of Insignificant Self Denial – Our Hero Complex

The Celebration of Insignificant Self Denial – Our Hero Complex

by Bryon Lippincott | Nov 26, 2017 | Blog, Blog Posts, Brand Strategy, Nonprofit marketing

“For less than the price of a cup of coffee each week” or “for less than a dollar a day”, you can… “ Sponsor a child”, “Help someone start a business”, “Give someone clean water”, “change the world”, “Be a hero …”!...
Is There a Minimum Effective Level of Compassion?

Is There a Minimum Effective Level of Compassion?

by Bryon Lippincott | Oct 19, 2017 | Blog, Blog Posts, Brand Strategy, Intentional Living, Nonprofit marketing, Storytelling

I have spent a lot of time recently thinking about the way we relate to charitable acts and what compels us to act in compassionate ways. I asked a question on my Facebook page a few weeks ago and the response to that and to my previous article on comfort and...
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