by Bryon Lippincott | Dec 5, 2017 | Blog, Blog Posts, Brand Strategy, Humanitarian Filmmaking, Humanitarian Photography, Nonprofit marketing, Storytelling
As a humanitarian photographer, filmmaker and marketer I spend a decent amount of time engaging with nonprofit organizations in their social media and website spaces. Over the last couple of years I have seen a marketing trend gaining steam that bothers me. The trend...
by Bryon Lippincott | Nov 26, 2017 | Blog, Blog Posts, Brand Strategy, Nonprofit marketing
“For less than the price of a cup of coffee each week” or “for less than a dollar a day”, you can… “ Sponsor a child”, “Help someone start a business”, “Give someone clean water”, “change the world”, “Be a hero …”!...
by Bryon Lippincott | Oct 19, 2017 | Blog, Blog Posts, Brand Strategy, Intentional Living, Nonprofit marketing, Storytelling
I have spent a lot of time recently thinking about the way we relate to charitable acts and what compels us to act in compassionate ways. I asked a question on my Facebook page a few weeks ago and the response to that and to my previous article on comfort and...
by Bryon Lippincott | Sep 21, 2017 | Blog, Blog Posts, Brand Strategy, Nonprofit marketing
When we interact with advertising produced by companies trying to sell us something we rarely, if ever, take the time to consider if the company that is selling the product is worthy to receive the money. We are only thinking about the satisfaction, pleasure, or...
by Bryon Lippincott | Sep 11, 2017 | Blog, Blog Posts, Intentional Living
I’ve been realizing lately how much I my actions are affected by an instinctual desire for comfort and convenience. Our desire for comfort is a brutal master that offers no release from its bondage. Our pursuit of convenience is continually driving us to purchase and...